Domino’s Bread Twist Box Design

CHALLENGE
Bread Twists are a brand new product for the category, how do we announcement in a special way that stands out on the box?

SOLUTION
We leaned into their shape since no other product had such a unique look with the twisting.

EXECUTION
We leaned heavily into the world of Vaudeville by turning the box into a promo poster featuring bread twists as a the main act. Every element was treated to fit the style and theme, from the “terrifically twisted” banners around the logo, to the fun copy describing each element. We then re-designed all the other ads around the box to match the style and tone.

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Agency: Crispin Porter + Bogusky

Team:
Scott Pridgen, Associate Design Director
Brian Caruso, CW
Roger Xavier, Illustrator