MetLife #WhoILiveFor
CHALLENGE
How do we make sure Life Insurance is top-of-mind for people during Life Insurance Awareness month?
SOLUTION
We created #WhoILiveFor. A social campaign where we asked people about the loved ones in their life, because when you think about it, life insurance is all about who you’re living for.
EXECUTION
We grabbed a camera and microphone and went out onto the streets in Boulder and Denver to ask one simple question, “Who do you live for?” and below are the answers we got. We got songs, pictures, stories about bravery, more than we could have ever imagined. We built :60 and :90 montages and shorter versions of each individual stories we shared throughout the month. We captured a lot of stills and posed those between videos.
Agency: Crispin Porter + Bogusky
Teammate: Chris Potts, CW