So Many Wipes

CHALLENGE
Clorox was releasing the toughest wipe they’ve ever made that could clean more than any of their previous products. How can we demonstrate the variety of messes that can be cleaned and the toughness of these new wipes?

SOLUTION
Instead of launching a product that can do everything, we launched each and every thing that product can do.

EXECUTION
We chose three distinctly different household messes that you don’t typically see on TV and gave our characters an entire cabinet of wipe options to choose from. Each product was given a unique label featuring a ridiculous mess to further push the idea of what all these wipes can really do.