Checking in with Captain Obvious

CHALLENGE
The new Hotels.com Captain Obvious campaign had just launched and we wanted to capture fans interest on broadcast and social. How can we show his humor and how it allows him to speak about more than just hotels?

SOLUTION
Captain Obvious always has the solution to the problem and at times may not be what you think.

EXECUTION
Captain Obvious is not Captain Oblivious, he’s smart, he just channels his brainpower into weird things. Christmas isn’t weird, but Santa Claus kind of is and the Captain wants to make sure we all understand that Santa may not be as scary as you thought.